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Optimal Business Daily: Management | Entrepreneurship | StartUp | Small Business | Freelancing | Side Hustle

We (Lee Rankinen & Justin Malik) read you the best content on entrepreneurship, startups, side hustles, freelancing, and more, with author permission. Think of Optimal Business Daily as an audioblog or blogcast. :) Optimal Business Daily is a podcast created for those looking to start or improve their own small business: lifelong entrepreneurs and life optimizers. Lee Rankinen & Justin Malik bring you the best content from blogs and other resources and read it to you, so that you don't have to waste your time finding and reading blogs yourself--listen during your commute, workout, regular routines, or during your down time 7 days a week and launch or improve your business one step at a time. Each episode brings you a reading from a popular blog post or resource--practical and actionable information that has been proven to be worthy of large audiences. Current sites and authors include: EOFire.com (Entrepreneur On Fire) - Kate Erickson & John Lee Dumas JamesAltucher.com - James Altucher Sivers.org - Derek Sivers NeilPatel.com - Neil Patel ZenHabits.net - Leo Babauta IWillTeachYouToBeRich.com - Ramit Sethi StevePavlina.com - Steve Pavlina RyanHoover.me - Ryan Hoover SideHustleNation.com - Nick Loper NirAndFar.com - Nir Eyal MyWifeQuitHerJob.com - Steve Chou GoodLifeZen.com - Mary Jaksch and more being added! Subscribe now--your optimal life awaits! *Optimal Living Daily has received permission from the original authors to read content on this show.
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Optimal Business Daily: Management | Entrepreneurship | StartUp | Small Business | Freelancing | Side Hustle
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Dec 12, 2017

Cal Newport with I Will Teach You to be Rich shares why "follow your passion" is bad advice.

Episode 267: Follow Your Passion is Bad Advice. Do This Instead - Part 1 by Cal Newport with I Will Teach You to be Rich (Your Dream Job).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/blog/following-your-passion-is-bad-strategy

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Dec 11, 2017

Travis Scott with Side Hustle Nation shares the steps to start making money on Amazon.

Episode 266: How I Earn an Extra $500 Per Month with Amazon's FBA Program by Travis Scott with Side Hustle Nation (Selling on Amazon).

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: https://www.sidehustlenation.com/amazon-fba

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Dec 8, 2017

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 2 of 2.

Episode 265: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 2 by Neil Patel (Google Adwords Ads).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/cost-per-click-irrelevance

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Dec 7, 2017

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 1 of 2.

Episode 264: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 1 by Neil Patel (Facebook Advertising).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/cost-per-click-irrelevance

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Dec 6, 2017

Steve Pavlina shares his review of the book Goal-Free Living by Stephen Shapiro and shares his own strategy for goals.

Episode 263: Goal-Free Living by Steve Pavlina (Creating Business Goals and Key Performace Indicators or KPIs - Your Business Plan).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2006/01/goal-free-living

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Optimal Business Daily is sponsored by Health IQ, an insurance company that helps health conscious people like runners, cyclists, weightlifters, and vegetarians get lower rates on their life insurance. To see if you qualify, get your free quote today at healthiq.com/business or mention the promo code BUSINESS when you talk to a Health IQ agent.

Dec 5, 2017

Hear an excerpt from Jake Knapp's book: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.

Episode 262: Good Products Start with Good Questions by Jake Knapp with Nir Eyal (Asking the Right Questions in Your Company).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: https://www.nirandfar.com/2016/03/good-products-start-good-questions.html

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Dec 4, 2017

Kate Erickson of Entrepreneur on Fire shares how to leverage joint opportunities in your business.

Episode 261: How to Leverage Joint Opportunities in Your Business by Kate Erickson of Entrepreneur on Fire (Guest Blogging & Summits).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: https://www.eofire.com/how-to-leverage-joint-opportunities-in-your-business

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Dec 1, 2017

James Altucher loves Lawrence of Arabia. Find out why and how it applies to your life.

Episode 260: The Power of Consistency by James Altucher (Takeaways from Lawrence of Arabia - What It Takes to Start a Business).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: https://jamesaltucher.com/2015/10/consistency-power

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Nov 30, 2017

Erin Blaskie reveals where the most important conversation actually happens.

Episode 259: The Most Important Conversation Happens in the Undercurrents by Erin Blaskie (Listening Skills & Better Customer Service).

Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world.

The original post is located here: http://erinblaskie.com/conversation-undercurrents

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Nov 29, 2017

Leo Babauta of Zen Habits shares how to slow down and embrace zen productivity.

Episode 258: Zen Productivity by Leo Babauta (Like The Productivity Show | Getting Things Done (GTD) | Time Management | Evernote).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/zen-productivity

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Nov 28, 2017

Steve Chou of My Wife Quit Her Job relates starting a business to a common anxiety-provoking situation.

Episode 257: Starting a Business Is Like Asking a Girl Out for the First Time by Steve Chou of My Wife Quit Her Job (Fear of Failure).

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: http://mywifequitherjob.com/starting-a-business-is-like-asking-out-a-girl-for-the-first-time

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Optimal Business Daily is sponsored by Health IQ, an insurance company that helps health conscious people like runners, cyclists, weightlifters, and vegetarians get lower rates on their life insurance. Go to healthiq.com/business to support the show and see if you qualify.

Nov 27, 2017

Erica Douglass with I Will Teach You to be Rich shares how a change in thinking can mean the difference between hundreds and millions.

Episode 256: Knowing vs. Doing: Let's Compare These 2 Friends Who Try to Earn More by Erica Douglass with I Will Teach You to be Rich.

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/blog/knowing-vs-doing-lets-compare-these-2-friends-who-try-to-earn-more

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Nov 24, 2017

Nick Loper of Side Hustle Nation shares 4 ways to find and connect with the right people.

Episode 255: 4 Ways to Find Your People by Nick Loper - The Side Hustle Show: Business Ideas for Entrepreneurs and Side Hustle Nation.

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: https://www.sidehustlenation.com/find-your-people

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Nov 23, 2017

Steve Pavlina shares how NOT to build a successful online business.

Episode 254: How Not to Build a Successful Online Business by Steve Pavlina (Online Marketing & Perpetual Traffic like DigitalMarketer).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2005/08/how-not-to-build-a-successful-online-business

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Nov 22, 2017

Neil Patel shares how to construct a profitable webinar sales funnel from scratch. This is Part 3 of 3.

Episode 253: How to Construct a Profitable Webinar Sales Funnel from Scratch - Part 3 by Neil Patel (Calls to Action with ClickFunnels).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/build-profitable-webinar-funnel

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Nov 21, 2017

Neil Patel shares how to construct a profitable webinar sales funnel from scratch. This is Part 2 of 3.

Episode 252: How to Construct a Profitable Webinar Sales Funnel from Scratch - Part 2 by Neil Patel (Collecting Leads with Webinars).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/build-profitable-webinar-funnel

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Nov 20, 2017

Neil Patel shares how to construct a profitable webinar sales funnel from scratch. This is Part 1 of 3.

Episode 251: How to Construct a Profitable Webinar Sales Funnel from Scratch - Part 1 by Neil Patel (Marketing Secrets for Businesses).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/build-profitable-webinar-funnel

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Nov 17, 2017

Guest author Michael Simpson with Nir Eyal shares the psychology behind raising startup cash.

Episode 250: Using Mind Control to Raise StartUp Cash by Michael Simpson with Nir And Far (Like Bowery Capital Startup Sales Podcast).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: https://www.nirandfar.com/2014/03/raisemoney.html

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Nov 16, 2017

Kristin Wong shares how introverts can successfully navigate conferences.

Episode 249: An Introvert's Guide to Navigating Conferences by Kristin Wong of The Wild Wong (Attending Meetups & Conferences).

Kristin Wong is a freelance writer and journalist who writes for Lifehacker, Mentalfloss, and New York Magazine. She frequently covers travel, personal finance, and human behavior.
Kristin launched her own blog, www.thewildwong.com, to write about life as a work-from-anywhere freelancer. She aims to help other creative entrepreneurs navigate the tricky world of freelancing, from managing money to traveling the world to staying productive and getting stuff done.
Kristin is a self-professed money geek and is slated to publish a book about personal finance in March of 2018.

The original post is located here: https://www.thewildwong.com/networking-for-introverts

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Nov 15, 2017

Josh Bauerle of CPA on Fire guest posts on Entrepreneur On Fire, sharing how to take tax deductions you deserve as an entrepreneur.

Episode 248: Taking the Tax Deductions You Deserve as an Entrepreneur by Josh Bauerle with EOFire (Business Taxes and Accounting).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: https://www.eofire.com/taking-tax-deductions-deserve-entrepreneur

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Nov 14, 2017

Leo Babauta of Zen Habits shares how to create the elegance of simplicity and focus in your work day.

Episode 247: Creating the Elegance of Simplicity & Focus in Your Work Day (Beyond the To Do List | Personal Productivity Perspectives).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/elegance

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Nov 13, 2017

Steve Chou of My Wife Quit Her Job shares how you can take advantage of having a smaller business.

Episode 246: Your Small Business: 3 Ways to Take Advantage of Being Small by Steve Chou of My Wife Quit Her Job.

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: https://mywifequitherjob.com/your-small-business-3-ways-to-take-advantage-of-being-small

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Nov 10, 2017

Ramit Sethi of I Will Teach You to be Rich shares 6 ways to get your first client. This is Part 2 of 2.

Episode 245: 6 Ways To Get Your First Client - Part 2 by Ramit Sethi of I Will Teach You to be Rich (Making Money as a Freelancer).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/blog/how-to-get-clients

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Nov 9, 2017

Ramit Sethi of I Will Teach You to be Rich shares 6 ways to get your first client. This is Part 1 of 2.

Episode 244: 6 Ways To Get Your First Client - Part 1 by Ramit Sethi of I Will Teach You to be Rich (How to Get More Clients).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/blog/how-to-get-clients

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Nov 8, 2017

Nick Loper of Side Hustle Nation shares 10 questions to help you choose your best ideas to more forward with. This is Part 2 of 2.

Episode 243: Too Many Side Hustle Ideas? Here are 10 Questions to Help You Choose Your Best Option - Part 2 by Nick Loper (Biz Ideas).

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: https://www.sidehustlenation.com/side-hustle-idea-selection-process

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