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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle

We (Lee Rankinen & Justin Malik) read you the best content on entrepreneurship, startups, side hustles, freelancing, and more, with author permission. Think of Optimal Living Daily as an audioblog or blogcast. :) Optimal Living Daily: Business & StartUps is a podcast created for those looking to start or improve their own small business: lifelong entrepreneurs and life optimizers. Lee Rankinen & Justin Malik bring you the best content from blogs and other resources and read it to you, so that you don't have to waste your time finding and reading blogs yourself--listen during your commute, workout, regular routines, or during your down time 7 days a week and launch or improve your business one step at a time. Each episode brings you a reading from a popular blog post or resource--practical and actionable information that has been proven to be worthy of large audiences. Current sites and authors include: EOFire.com (Entrepreneur On Fire) - Kate Erickson & John Lee Dumas JamesAltucher.com - James Altucher Sivers.org - Derek Sivers NeilPatel.com - Neil Patel ZenHabits.net - Leo Babauta IWillTeachYouToBeRich.com - Ramit Sethi StevePavlina.com - Steve Pavlina RyanHoover.me - Ryan Hoover SideHustleNation.com - Nick Loper NirAndFar.com - Nir Eyal MyWifeQuitHerJob.com - Steve Chou GoodLifeZen.com - Mary Jaksch and more being added! Subscribe now--your optimal life awaits! *Optimal Living Daily has received permission from the original authors to read content on this show.
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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle
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Oct 20, 2017

Guest author Rebecca Fraser-Thill with Side Hustle Nation shares 5 ways to avoid side hustle burnout.

Episode 230: 5 Ways to Avoid Side Hustle Burnout by Rebecca Fraser-Thill (Like Beyond Burnout - Life Management for Working Moms).

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: https://www.sidehustlenation.com/5-ways-to-avoid-side-hustle-burnout

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Oct 19, 2017

Trying to assess the risk of starting a business? Steve Pavlina shares his take on it.

Episode 229: What Are The Odds of Becoming a Black Belt by Steve Pavlina (Similar to Success! How I Did It from Business Insider).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2006/12/what-are-the-odds-of-becoming-a-black-belt

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Oct 18, 2017

Ramit Sethi addresses common excuses for not starting your own business. This is Part 2 of 2.

Episode 228: Enough Excuses: Here's How to Finally Start Your Own Business - Part 2 by Ramit Sethi of I Will Teach You to be Rich.

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/how-to-start-your-own-business

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Oct 17, 2017

Ramit Sethi addresses common excuses for not starting your own business. This is Part 1 of 2.

Episode 227: Enough Excuses: Here's How to Finally Start Your Own Business - Part 1 by Ramit Sethi of I Will Teach You to be Rich (Launch).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/how-to-start-your-own-business

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Oct 16, 2017

Erin Blaskie shares what Taylor Swift can teach us about nostalgia marketing.

Episode 226: What Taylor Swift Can Teach Us About Nostalgia Marketing by Erin Blaskie (Social Media Marketing Tactics & Strategies).

Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world.

The original post is located here: http://erinblaskie.com/nostalgia-marketing

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Oct 13, 2017

James Altucher the 9 surefire ways to fail at anything. This is Part 2 of 2.

Episode 225: The Nine Surefire Ways to Fail At Anything - Part 2 by James Altucher (Personal Development for Business Managers).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: https://jamesaltucher.com/2017/08/surefire-ways

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Oct 12, 2017

James Altucher shares the 9 surefire ways to fail at anything. This is Part 1 of 2.

Episode 224: The Nine Surefire Ways to Fail At Anything - Part 1 by James Altucher (Business Mistakes - Like Hacking Your Leadership).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: https://jamesaltucher.com/2017/08/surefire-ways

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Oct 11, 2017

Nir Eyal shares some tips for aspiring writers and how he wrote his book, Hooked.

Episode 223: Mind Hacking a Book by Nir Eyal (Writing Excuses & I Should Be Writing by Mur Lafferty - Quick and Dirty Tips for Writers).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: https://www.nirandfar.com/2014/11/mind-hacking-a-book-deal.html

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Oct 10, 2017

Kate Erickson of Entrepreneur On Fire shares tips on building your audience.

Episode 222: Business Challenge: Building Your Audience by Kate Erickson of EOFire (Like Build a Badass Business with Diane Sanfilippo).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: https://www.eofire.com/business-challenge-building-your-audience

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Oct 9, 2017

Leo Babauta of Zen Habits writes all about personal branding and why it's hard to rebrand.

Episode 221: Personal Branding: Be Aware of Your Pigeonhole - It's Hard to Switch by Leo Babauta of Zen Habits (Brand Awareness).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/personal-branding-be-aware-of-your-pigeonhole-its-hard-to-switch

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Oct 6, 2017

Philip Taylor of PT Money shares how to make extra money blogging.

Episode 220: How to Make Extra Money Blogging (7 Important Questions Answered) by Philip Taylor of PT Money (How to Start a Blog).

PTMoney.com is about helping you make extra money, save more money, and spend your money wisely--all in an effort to help you fix your finances so you can build the life you want. It was started by Philip Taylor, a CPA, entrepreneur, and blogger who started the site in 2007. He also created FinCon, the popular conference for financial nerds.

The original post is located here: https://ptmoney.com/make-extra-money-blogging

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Oct 5, 2017

Kristin Wong shares her favorite tips for overcoming writer's block.

Episode 219: My Favorite Tips for Overcoming Writer's Block by Kristin Wong (Like I Should Be Writing & Writing Excuses - How to Write).

Kristin Wong is a freelance writer and journalist who writes for Lifehacker, Mentalfloss, and New York Magazine. She frequently covers travel, personal finance, and human behavior.
Kristin launched her own blog, www.thewildwong.com, to write about life as a work-from-anywhere freelancer. She aims to help other creative entrepreneurs navigate the tricky world of freelancing, from managing money to traveling the world to staying productive and getting stuff done.
Kristin is a self-professed money geek and is slated to publish a book about personal finance in March of 2018.

The original post is located here: http://www.thewildwong.com/overcoming-writers-block

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Oct 4, 2017

Neil Patel shares 6 psychology tips that'll help you build a loyal blog audience. This is Part 2 of 2.

Episode 218: 6 Psychology Tips That'll Help You Build a Loyal Audience - Part 2 by Neil Patel (Like The Tai Lopez Show - StartUps).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/6-psychology-tips-thatll-help-you-build-a-loyal-blog-audience

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Oct 3, 2017

Neil Patel shares 6 psychology tips that'll help you build a loyal blog audience. This is Part 1 of 2.

Episode 217: 6 Psychology Tips That'll Help You Build a Loyal Audience - Part 1 by Neil Patel (Like The Blogging Your Passion Podcast).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: https://neilpatel.com/blog/6-psychology-tips-thatll-help-you-build-a-loyal-blog-audience

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Oct 2, 2017

Steve Chou of My Wife Quit Her Job shares the one simple mindset that will help your online business succeed, guaranteed.

Episode 216: This One Simple Mindset Will Help Your Online Business Succeed Guaranteed by Steve Chou of My Wife Quit Her Job.

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: https://mywifequitherjob.com/why-embracing-the-turtle-will-help-your-online-business-succeed

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Sep 29, 2017

Steve Pavlina shares his philosophy on who he takes as customers.

Episode 215: Love Your Customers by Steve Pavlina (Similar to Corner Office from Marketplace and Andy Stanley Leadership Podcast).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2011/09/love-your-customers

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Sep 28, 2017

Nick Loper of Side Hustle Nation shares behind the scenes info on his TEDx presentation.

Episode 214: Behind the Scenes of My TEDx Presentation on The Entrepreneurial Generation by Nick Loper of The Side Hustle Show.

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: http://www.sidehustlenation.com/tedx-presentation-entrepreneurial-generation

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This episode is proudly sponsored by SaneBox! Get a 14 day trial and automatically have a $25 credit applied if you decide to purchase: https://sanebox.com/StartUp

Sep 27, 2017

Got writer's block? Ramit Sethi shares how to go from blank page to compelling post.

Episode 213: Screw the Writing Process: How to Really Go from Blank Page to Compelling Post by Ramit Sethi - I Will Teach You to be Rich.

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: https://www.iwillteachyoutoberich.com/blog/screw-the-writing-process-how-to-really-go-from-blank-page-to-compelling-post

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Sep 26, 2017

Erin Blaskie shares the importance of bad ideas in your entrepreneurial journey.

Episode 212: Why Bad Ideas Are Really, Really Good by Erin Blaskie (The Other F Word: Conversations About Failure).

Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world.

The original post is located here: http://erinblaskie.com/bad-ideas

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Sep 25, 2017

Guest author Auren Hoffman with Nir Eyal shares the importance of improving your strengths, not your faults.

Episode 211: To Become a Superstar, Improve Your Strengths (Not Your Faults) by Auren Hoffman with Nir Eyal (Self Improvement).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: https://www.nirandfar.com/2013/08/to-become-a-superstar-improve-your-strengths-not-your-faults.html

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Sep 22, 2017

James Altucher shares 5 business assumptions you should rethink. This is Part 2 of 2.

Episode 210: The 5 Biggest Assumptions I've Made About Business - Part 2 by James Altucher (Like Cashflow Ninja w/ M.C. Laubscher).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: http://www.jamesaltucher.com/2017/06/biggest-assumptions-business

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Sep 21, 2017

James Altucher shares 5 business assumptions you should rethink.

Episode 209: The 5 Biggest Assumptions I've Made About Business - Part 1 by James Altucher (Business Daily - A Business School Podcast).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: http://www.jamesaltucher.com/2017/06/biggest-assumptions-business

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Sep 20, 2017

Kate Erickson of Entrepreneur On Fire shares 5 systems every business should have.

Episode 208: 5 Systems Every Business Should Have by Kate Erickson of EOFire (Systems Master - Like The Hustle & Flowchart Podcast).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: http://eofire.com/5-systems-every-business-should-have

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Sep 19, 2017

Leo Babauta of Zen Habits shares his get-started-now guide to becoming self-employed. This is Part 2 of 2.

Episode 207: The Get-Started-Now Guide to Becoming Self-Employed - Part 2 by Leo Babauta of Zen Habits (Bootstrapping It - Business).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/the-get-started-now-guide-to-becoming-self-employed

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Sep 18, 2017

Leo Babauta of Zen Habits shares his get-started-now guide to becoming self-employed. This is Part 1 of 2.

Episode 206: The Get-Started-Now Guide to Becoming Self-Employed - Part 1 by Leo Babauta of Zen Habits (Starting a Business - Advice).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/the-get-started-now-guide-to-becoming-self-employed

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