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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle

We (Lee Rankinen & Justin Malik) read you the best content on entrepreneurship, startups, side hustles, freelancing, and more, with author permission. Think of Optimal Living Daily as an audioblog or blogcast. :) Optimal Living Daily: Business & StartUps is a podcast created for those looking to start or improve their own small business: lifelong entrepreneurs and life optimizers. Lee Rankinen & Justin Malik bring you the best content from blogs and other resources and read it to you, so that you don't have to waste your time finding and reading blogs yourself--listen during your commute, workout, regular routines, or during your down time 7 days a week and launch or improve your business one step at a time. Each episode brings you a reading from a popular blog post or resource--practical and actionable information that has been proven to be worthy of large audiences. Current sites and authors include: EOFire.com (Entrepreneur On Fire) - Kate Erickson & John Lee Dumas JamesAltucher.com - James Altucher Sivers.org - Derek Sivers NeilPatel.com - Neil Patel ZenHabits.net - Leo Babauta IWillTeachYouToBeRich.com - Ramit Sethi StevePavlina.com - Steve Pavlina RyanHoover.me - Ryan Hoover SideHustleNation.com - Nick Loper NirAndFar.com - Nir Eyal MyWifeQuitHerJob.com - Steve Chou GoodLifeZen.com - Mary Jaksch and more being added! Subscribe now--your optimal life awaits! *Optimal Living Daily has received permission from the original authors to read content on this show.
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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle
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Now displaying: February, 2017
Feb 28, 2017

Nir Eyal discusses the research and science behind why we choose the products we purchase.

Episode 62: Temptation by Nir Eyal (Psychology of Products - The Advanced Selling Podcast to Know Impact Theory & The Marketplace).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: http://www.nirandfar.com/2013/05/temptation.html

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Feb 27, 2017

Ryan Hoover analyzes Tinder and how it set fire to online dating--case study style.

Episode 61: Laid to Paid: How Tinder Set Fire to Online Dating by Ryan Hoover (Case Study About Apps - OKCupid & Match Psychology).

Ryan Hoover, the founder of Product Hunt, is a product guy with a passion for startups, product design, and personal growth. He also created Startup Edition, worked as an EIR at Tradecraft, and was the Director of Product at PlayHaven. He's a contributing writer to Hooked: How to Build Habit-Forming Products by Nir Eyal. Additionally, he has written over 150 essays, many of which are featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web.

The original post is located here: http://ryanhoover.me/post/59682050865/laid-to-paid-how-tinder-set-fire-to-online-dating

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Feb 24, 2017

Miranda Marquit shares strategies to turn your passion and hobby into profit.

Episode 60: Create Your Very Own Money-Making Small Business from a Hobby by Miranda Marquit with PT Money (Passion to Profit).

PTMoney.com is about helping you make extra money, save more money, and spend your money wisely--all in an effort to help you fix your finances so you can build the life you want. It was started by Philip Taylor, a CPA, entrepreneur, and blogger who started the site in 2007. He also created FinCon, the popular conference for financial nerds.

The original post is located here: https://ptmoney.com/turning-hobby-into-business

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Feb 23, 2017

2 posts from Derek Sivers: a creative business idea for you, and some wisdom about creativity in business.

Episode 59: Big Catalog Equals Infinite Specialty Shops and Business is Creative by Derek Sivers (Business Ideas & Best Practices).

Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.
He is a frequent speaker at the TED Conference, with over 5 million views of his talks.
Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

The original posts are located here:

https://sivers.org/prism

https://sivers.org/bizriff

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Feb 22, 2017

Leo Babauta shares how both entrepreneurs and employees can easily simplify their workdays.

Episode 58: 13 Small Things to Simplify Your Workday by Leo Babauta of Zen Habits (Similar to Christy Wright's Business Boutique).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/simplify-your-workday

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Feb 21, 2017

Conrade Egusa, a guest author on IWT, shares exactly how to get press. This is Part 2 of 2.

Episode 57: How to Get Press - Part 2 by Conrad Egusa with I Will Teach You to be Rich (How to Write Press Releases & Get Guest Ready).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: http://www.iwillteachyoutoberich.com/blog/how-to-get-press

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Feb 20, 2017

Conrade Egusa, a guest author on IWT, shares exactly how to get press. This is Part 1 of 2.

Episode 56: How to Get Press - Part 1 by Conrad Egusa with I Will Teach You to be Rich (Building Your Tribe & Getting Noticed by News).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: http://www.iwillteachyoutoberich.com/blog/how-to-get-press

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Feb 17, 2017

Steve Pavlina shares why niching until it hurts might not be the best strategy. This is Part 2 of 2.

Episode 55: Mile Wide Mile Deep - Part 2 by Steve Pavlina (Deciding the Right Business Category For You - Like the Goal Digger Podcast).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2016/12/mile-wide-mile-deep

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Feb 16, 2017

Steve Pavlina shares why niching until it hurts might not be the best strategy. This is Part 1 of 2.

Episode 54: Mile Wide Mile Deep - Part 1 by Steve Pavlina (Picking a Niche & Topic for Your Business - Achieving Goals the Right Way).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2016/12/mile-wide-mile-deep

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Feb 15, 2017

How much of business is luck Steve Chou of My Wife Quit Her Job shares personal examples.

Episode 53: Starting Your Own Business: How to Improve Your Luck by Steve Chou of My Wife Quit Her Job (Like The Action Catalyst).

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: http://mywifequitherjob.com/starting-your-own-business-how-to-improve-your-luck

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Feb 14, 2017

Nick Loper goes behind-the-scenes with his test of using Quora as a source of traffic.

Episode 52: Is Quora a Good Source of Traffic by Nick Loper of the Side Hustle Show (How to Grow Your Blog Like Amy Porterfield).

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: http://www.sidehustlenation.com/quora-good-source-traffic

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Feb 13, 2017

Guest author Matt McWilliams on Entrepreneur on Fire shares his opinion of starting alone vs. building a team right out of the gate.

Episode 51: Help! Start Alone, or Build a Team by Matt McWilliams with Entrepreneur on Fire (EntreLeadership - Hiring vs. Solopreneur).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: http://www.eofire.com/help-start-alone-build-team

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Feb 10, 2017

Neil Patel shares how to get your content into the Google search results page as a featured snippet. This is Part 2 of 2.

Episode 50: How to Get Your Content in the Google SERP's Featured Snippet - Part 2 (Similar to Russel Brunson & Marketing in Your Car).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/blog/how-to-get-your-content-in-the-google-serps-featured-snippet

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Feb 9, 2017

Neil Patel shares how to get your content into the Google search results page as a featured snippet. This is Part 1 of 2.

Episode 49: How to Get Your Content in the Google SERP's Featured Snippet - Part 1 by Neil Patel (SEO: Search Engine Optimization).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/blog/how-to-get-your-content-in-the-google-serps-featured-snippet

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Feb 8, 2017

Ryan Hoover guest-posts on Nir Eyal's site about how to make a product irresistible through smart design. This is Part 2 of 2.

Episode 48: Hunting for Habits: Keying in on Smart Design to Make a Product Irresistible - Pt 2 by Ryan Hoover with Nir Eyal (Launching).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: http://www.nirandfar.com/2013/12/hunting-for-habits-keying-in-on-smart-design-to-make-a-product-irresistible.html

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Feb 7, 2017

Ryan Hoover guest-posts on Nir Eyal's site about how to make a product irresistible through smart design. This is Part 1 of 2.

Episode 47: Hunting for Habits: Keying in on Smart Design to Make a Product Irresistible - Pt 1 by Ryan Hoover with Nir Eyal (Marketing).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: http://www.nirandfar.com/2013/12/hunting-for-habits-keying-in-on-smart-design-to-make-a-product-irresistible.html

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Feb 6, 2017

Why starting as a text-based (SMS) company, or thinking about integrating text, can be a big win for your company & idea.

Episode 046: SMS-First Startups by Ryan Hoover (A Forbes Under 30 Style Podcast for the 10 Minute Marketer - Similar to HBR IdeaCast).

Ryan Hoover, the founder of Product Hunt, is a product guy with a passion for startups, product design, and personal growth. He also created Startup Edition, worked as an EIR at Tradecraft, and was the Director of Product at PlayHaven. He's a contributing writer to Hooked: How to Build Habit-Forming Products by Nir Eyal. Additionally, he has written over 150 essays, many of which are featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web.

The original post is located here: http://ryanhoover.me/post/48126005449/sms-first-startups

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Feb 3, 2017

James Altucher shares how businesses actually succeed with real life examples.

Episode 45: The Secret to Doing What You Love by James Altucher (What a Life Coach Might Say to Help Achieve Your Business Goals).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: http://www.jamesaltucher.com/2016/12/the-secret-to-doing-what-you-love

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Feb 2, 2017

Philip Taylor shares different types of office space you can start with as an entrepreneur.

Episode 44: 7 Types of Office Space for the Upstart Entrepreneur by Philip Taylor of PT Money (Where & How I Built This Side Hustle).

PTMoney.com is about helping you make extra money, save more money, and spend your money wisely--all in an effort to help you fix your finances so you can build the life you want. It was started by Philip Taylor, a CPA, entrepreneur, and blogger who started the site in 2007. He also created FinCon, the popular conference for financial nerds.

The original post is located here: https://ptmoney.com/types-of-office-space-for-entreprenuers

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Feb 1, 2017

Ramit Sethi shares some actual negative comments and emails he's received and what he does about them.

Episode 43: How I Handle Negative Critics by Ramit Sethi of I Will Teach You to be Rich (Similar to Intelligence For Your Life The Podcast).

Instead of saying “no” to spending on everything, Ramit wants to use money to say YES. He knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, he's been testing and sharing his findings with the world via I Will Teach You To Be Rich.
He's also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. He also has tons of documented success stories—more than 20,000.

The original post is located here: http://www.iwillteachyoutoberich.com/blog/how-i-handle-negative-critics

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