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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle

We (Lee Rankinen & Justin Malik) read you the best content on entrepreneurship, startups, side hustles, freelancing, and more, with author permission. Think of Optimal Living Daily as an audioblog or blogcast. :) Optimal Living Daily: Business & StartUps is a podcast created for those looking to start or improve their own small business: lifelong entrepreneurs and life optimizers. Lee Rankinen & Justin Malik bring you the best content from blogs and other resources and read it to you, so that you don't have to waste your time finding and reading blogs yourself--listen during your commute, workout, regular routines, or during your down time 7 days a week and launch or improve your business one step at a time. Each episode brings you a reading from a popular blog post or resource--practical and actionable information that has been proven to be worthy of large audiences. Current sites and authors include: EOFire.com (Entrepreneur On Fire) - Kate Erickson & John Lee Dumas JamesAltucher.com - James Altucher Sivers.org - Derek Sivers NeilPatel.com - Neil Patel ZenHabits.net - Leo Babauta IWillTeachYouToBeRich.com - Ramit Sethi StevePavlina.com - Steve Pavlina RyanHoover.me - Ryan Hoover SideHustleNation.com - Nick Loper NirAndFar.com - Nir Eyal MyWifeQuitHerJob.com - Steve Chou GoodLifeZen.com - Mary Jaksch and more being added! Subscribe now--your optimal life awaits! *Optimal Living Daily has received permission from the original authors to read content on this show.
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Optimal Living Daily: Business & StartUps | Entrepreneurship | Small Business | Freelancing | Side Hustle
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Now displaying: December, 2016
Dec 30, 2016

Neil Patel shares straightforward ways to improve customer retention. This is Part 2 of 2.

Episode 20: How to Improve Customer Retention - Part 2 by Neil Patel (Your Online Marketing Made Easy Through Recurring Business).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/2016/05/13/how-to-improve-customer-retention

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Dec 29, 2016

Neil Patel shares straightforward ways to improve customer retention. This is Part 1 of 2.

Episode 19: How to Improve Customer Retention - Part 1 by Neil Patel of Marketing School with Eric Siu (Growth Hacking Everywhere).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/2016/05/13/how-to-improve-customer-retention

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Dec 28, 2016

Derek Sivers shares how important it is to make yourself unnecessary in your own company.

Episode 18: Delegate or Die: The Self-Employed Trap by Derek Sivers (Escape the Rat Race & Build Your Empire & Tribe with Employees).

Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.
He is a frequent speaker at the TED Conference, with over 5 million views of his talks.
Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

The original post is located here: https://sivers.org/delegate

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Dec 27, 2016

Leo Babauta shares a simple 3-step productivity system that will help you complete your tasks.

Episode 17: Ultra-Simple 3-Step Productivity System for Getting Things Done by Leo Babauta of Zen Habits (Motivational).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/ultra-simple-3-step-productivity-system-for-getting-amazing-things-done

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Dec 26, 2016

Steve Pavlina shares personal experience and wisdom about starting up businesses.

Episode 16: Entrepreneurship Begins with Demand by Steve Pavlina (Your Daily StartUp Inspiration Like The GaryVee Audio Experience).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: http://www.stevepavlina.com/blog/2011/10/entrepreneurship-begins-with-demand

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Dec 23, 2016

James Altucher talks about the importance of quitting.

Episode 15: Time to Quit by James Altucher of The James Altucher Show (The Brutal Truth About Entrepreneurship - Start with Why).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: http://www.jamesaltucher.com/2015/06/time-to-quit

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Dec 22, 2016

Ryan Hoover, the founder of Product Hunt, shares how his vision came to be.

Episode 14: Product Hunt Began as an Email List by Ryan Hoover (How I Built This Thing Called Product Hunt - An Entrepreneurial Story).

Ryan Hoover, the founder of Product Hunt, is a product guy with a passion for startups, product design, and personal growth. He also created Startup Edition, worked as an EIR at Tradecraft, and was the Director of Product at PlayHaven. He's a contributing writer to Hooked: How to Build Habit-Forming Products by Nir Eyal. Additionally, he has written over 150 essays, many of which are featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web.

The original post is located here: http://ryanhoover.me/post/69599262875/product-hunt-began-as-an-email-list

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Dec 21, 2016

Steve Chou of My Wife Quit Her Job shares why entrepreneurship doesn't have to be about the next big thing.

Episode 13: Entrepreneurship Doesn't Have to be About the Next Big Thing by Steve Chou of My Wife Quit Her Job (Trend Following).

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: http://mywifequitherjob.com/entrepreneurship-doesnt-have-to-be-about-the-next-big-thing

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Dec 20, 2016

Nick Loper discusses the importance of being an authority in your niche and how to become one.

Episode 12: 5 Ways to Increase Your Authority in Any Niche by Nick Loper of The Side Hustle Nation (Building Your Brand Strategy Hour).

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: http://www.sidehustlenation.com/5-ways-increase-authority-niche

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Dec 19, 2016

Kate Erickson of Entrepreneur on Fire shares how to move past overwhelm and get stuff done.

Episode 11: No More Excuses: How to Stop Feeling So Overwhelmed and Start Getting Stuff Done from Kate's Take & the EOFire Blog.

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: http://www.eofire.com/no-more-excuses-how-to-stop-feeling-so-overwhelmed-start-getting-stuff-done

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Dec 16, 2016

Nir Eyal makes a great point about "running your business barefoot."

Episode 10: Why You Should Run Your Business Barefoot by Nir Eyal (Quick & Dirty Small Business Tips for Entreleadership & Managers).

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.

The original post is located here: http://www.nirandfar.com/2011/12/why-you-should-run-your-business.html

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Dec 15, 2016

James Altucher shares an inspiring story of Mick Ebeling, who did the impossible for Daniel.

Episode 9: This Is What Happens When You Try To Do the Impossible by James Altucher of The James Altucher Show (Mick Ebeling).

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: http://www.jamesaltucher.com/2015/12/this-is-what-happens-when-you-try-to-do-the-impossible

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Dec 14, 2016

Derek Sivers shares real life examples of how his money was made through sharing value.

Episode 8: The Co-Op Business Model: Share Whatever You've Got by Derek Sivers (Provide Value to Escape the Rat Race Marketplace).

Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.
He is a frequent speaker at the TED Conference, with over 5 million views of his talks.
Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

The original post is located here: https://sivers.org/sharing

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Dec 13, 2016

Leo Babauta shares some great advice to take when starting a business.

Episode 7: My Advice for Starting a Business by Leo Babauta of Zen Habits (How I Built This Without a Masters in Business or StartUps).

Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness.

The original post is located here: https://zenhabits.net/startup

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Dec 12, 2016

Steve Pavlina shares the pros and cons of entrepreneurial freedom and the responsibility that comes with it.

Episode 6: Entrepreneurial Freedom and Responsibility by Steve Pavlina (Entrepreneurs Slacking Ambition vs. Exponential Wisdom).

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: http://www.stevepavlina.com/blog/2005/02/entrepreneurial-freedom-and-responsibility

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Dec 9, 2016

Neil Patel shares research on when the best time to post on social media platforms is. This is Part 2 of 2.

Episode 5: Is There a Generic Best Time to Post on Social Media Platforms - Part 2 by Neil Patel (Like Growth Everywhere by Eric Siu).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/2016/10/24/is-there-a-generic-best-time-to-post-on-social-media-platforms

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Dec 8, 2016

Neil Patel shares research on when the best time to post on social media platforms is. This is Part 1 of 2.

Episode 4: Is There a Generic Best Time to Post on Social Media Platforms - Part 1 by Neil Patel of Marketing School (Online Marketing).

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

The original post is located here: http://neilpatel.com/2016/10/24/is-there-a-generic-best-time-to-post-on-social-media-platforms

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Dec 7, 2016

Steve Chou makes the case for quitting your job.

Episode 3: 5 Reasons Why You Should Quit Your Job by Steve Chou of My Wife Quit Her Job (This is the Way to Smart Passive Income).

Steve Chou of My Wife Quit Her Job carries both a bachelors and a masters degree in electrical engineering from Stanford University, but spent a good portion of his graduate education studying entrepreneurship and small business. When he and his wife had a child, they launched an online store to supplement their income, and quickly replaced Steve's wife's income stream through the new business. Steve blogs about it all at MyWifeQuitHerJob.com

The original post is located here: http://mywifequitherjob.com/5-reasons-why-you-should-quit-your-job

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Dec 6, 2016

Nick Loper discusses what a side hustle is and what's required to start hustling.

Episode 2: What Is a Side Hustle by Nick Loper of Side Hustle Nation and the Side Hustle Show, with Business Ideas for Entrepreneurs.

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: http://www.sidehustlenation.com/what-is-a-side-hustle

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Dec 5, 2016

Kate Erickson of Entrepreneur on Fire shares the importance of "niching down."

Episode 1: Focus on a Passion to Find Your Niche by Kate Erickson of Entrepreneur on Fire (From the Blog of John Lee Dumas & EOFire).

Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire.
Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

The original post is located here: http://www.eofire.com/focus-on-a-passion-to-find-your-niche

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Dec 4, 2016

Where did this podcast and idea come from?

Episode 0: About Lee Rankinen, Justin Malik, and the Optimal StartUp Daily Podcast

Justin Malik launched Optimal Living Daily in December 2015 and this is a spin-off of that podcast, featuring himself and his business partner, Lee Rankinen. Both are entrepreneurs and lifelong learners.

Visit Us Online at OLDPodcast.com

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